Regional Admissions Counselors of California

regionaladmissions.com

Established in 1989, the Regional Admissions Counselors of California (RACC) is an organization of admissions professionals representing educational institutions across the globe in service of students and high school counselors located in California. As their 30th anniversary approached, the RACC team partnered with us to create a new brand identity for the group, as well as a redesign of their extensive printed directory, which is their most important organizational resource. 

Scope

  • Branding & Identity

  • Print Design

  • Website Design & Development

BRAND RE-DESIGN & EXPANSION

The new brand identity system delivers a bold, contemporary aesthetic that reflects RACC's diverse membership and resonates with their primary audience of prospective college students. The visual identity was intentionally designed to stand independently from any single institution, giving RACC a strong, unified presence across all brand applications.

Website Re-Design & Development

In 2022, Toast redesigned RACC's website to align with the refreshed brand identity. The new site delivers a streamlined user experience tailored to each of RACC's distinct visitor groups — admissions counselors, member institutions, and prospective students — making it easier for every audience to find what they need.

“Both Tiffany and Emily have been incredibly patient and detail-orientated with all of the projects they have done for RACC. Even though we're in different parts of the country, they have made the remote work collaboration a seamless process, meeting with us over Zoom, and making meeting times work with our time zone differences.”

— Regional Admission Counselors of California

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PRINT DESIGN

The refreshed brand identity was applied across RACC's annual print directory, a flagship admissions resource distributed to high school counselors and students throughout California. A comprehensive content revision established clear information architecture, improving readability and strengthening RACC's outreach to prospective college students.