Bonfire Legal
Branding & Identity
Bonfire Legal is a Utah-based law firm specializing in sports, entertainment, education, and business law. The client specifically requested a rustic, illustrative style of logo that would break the industry norm for legal logos and provide something more approachable and adventurous. The firm’s name honors the founder’s fond memories of bonfire gatherings and the deep, authentic conversations that came from them, and they were searching for an identity that would bring that feeling to life.
AWARDS
Gold ADDY Award (Local) // 2020
“There’s something special about a bonfire. As folks gather around it, conversations grow deeper. People draw closer. Ideas get bigger. Dreams seem attainable. Bonfire Legal aims to provide that same energy to the practice of law by providing outstanding legal services to its community of culture creators.”
— Patrick Stubblefield, founder of Bonfire Legal
Solution
Our final solution provides a full suite of logos that can be used simultaneously to represent Bonfire Legal. All marks feature a similar visual language and together create a cohesive identity, but each individual mark provides a unique opportunity for implementation. The color palette draws from landscape and sunset imagery, and in implementation, the identity is engaging and authentic.