Emily Eleftherakis Legal Solutions
Branding & Identity | Web Design
A sole proprietor focusing on estate planning and elder family law, Emily Eleftherakis approached us to create an identity and website that were both professional and approachable. We strove to create an experience that was simple, clean, and effective, but also light and delicate, given the high emotions and fear that sometimes accompany estate planning services.
Solution
This contemporary and geometric brand takes the traditional legal logo format of combining letterforms and elevates it to something much more surprising. The color palette features a careful mix of soft and bold colors, presenting an identity that is complex and multifaceted.
In execution, the interlocking logo is often converted to a pattern, which is used throughout print and digital materials. The business cards and letterhead both feature elegant typography and layout, with the full-bleed logo pattern on the back in multiple brand colors so that each piece is unique and unpredictable. The trifold brochure is well organized to present a difficult topic in a reassuring and professional way, and the website is similarly designed to provide clarity and effectively communicate services to prospective clients.
