Inasmuch Foundation
Social Strategy & Design | Traditional Advertising
Inasmuch Foundation is a philanthropy organization dedicated to improving the lives of Oklahomans through funding and support of various non-profits across the state, specifically in the areas of journalism, education, community, and human services. Established in 1982 by Edith Kinney Gaylord, the foundation has been quietly supporting lifechanging work since that time, and in 2020 they approached us to discuss a collaborative partnership. They were looking for a marketing and design company who would feel like an extension of their in-house team, a group who would work closely with their staff and manage their social media, while also being “on call” for various design needs. At the time, their social media presence was sporadic and inconsistent, and despite the valuable content, posts were written and presented in a way that didn’t engage their audience.
Solution
We performed an initial audit on all of the Inasmuch Foundation social media accounts and immediately began work on an intentional monthly content calendar with the goal of consistently sharing compelling content with cohesive branding and messaging across multiple platforms. We also expanded their existing brand to provide opportunities for designed graphics to mix with photography and provide visual hierarchy and interest on their social media feeds.
Outcomes
Despite beginning services in June 2020 at the height of the pandemic, Inasmuch Foundation has seen a significant and sharp increase in social media following, reach, and engagement across Facebook, Twitter, Instagram, and LinkedIn in just one year.
111%
growth in Facebook followers since starting services
1,128
total followers gained on Instagram to date
291%
increase in LinkedIn unique visitors since starting services
56%
growth in Twitter mentions since starting services
Brand ApplicationS
In addition to social media marketing, we also provide ongoing design services for Inasmuch Foundation, including the design of their Community Fellowship tee shirts. Each year, we provide multiple tee shirt concepts, including this one, which takes the Inasmuch Foundation brand and applies it with a street fashion aesthetic to appeal to the college-aged interns who participate in the program.