Regional admissions Counselors of California
BRANDING & IDENTITY | PRINT DESIGN | WEBSITE DESIGN
Established in 1989, the Regional Admissions Counselors of California (RACC) is an organization of admissions professionals representing educational institutions across the globe in service of students and high school counselors located in California. As their 30th anniversary approached, the RACC team partnered with us to create a new brand identity for the group, as well as a redesign of their extensive printed directory, which is their most important organizational resource.
BRAND RE-DESIGN & EXPANSION
The final brand has a current, bold aesthetic, more representative of the diverse members that comprise RACC and their primarily teenage target audience, that also remains free of direct visual association with any one university.
In 2022, we redesigned RACC's website to reflect the new brand aesthetic and implemented a concise, effective user-experience, tailored to each of the unique visitor groups that frequent their website.
“Both Tiffany and Emily have been incredibly patient and detail-orientated with all of the projects they have done for RACC. Even though we're in different parts of the country, they have made the remote work collaboration a seamless process, meeting with us over Zoom, and making meeting times work with our time zone differences.”
— Regional Admission Counselors of California
PRINT DESIGN
The new brand was applied to the print directory, which underwent significant content revision resulting in strong information architecture that strengthens RACC’s communication and outreach to prospective college students.
